AI Insights · Timothy · January 2021
Q4 2020 UK iOS Fashion Game Insights: Top Performers
A Sensor Tower analysis reveals the top five fashion games on the iOS platform in the UK during Q4 2020, highlighting user engagement and financial performance.
As the year 2020 wrapped up, fashion gaming apps on the iOS platform showed varying levels of user engagement and revenue generation in the UK market. Sensor Tower's data provides a closer look at the performance of these apps during the fourth quarter.
Project Makeover by Magic Tavern, Inc. showed a significant increase in revenue peaking at approximately $173K in the last week of December, while its downloads saw a high of 242K in the third week of November. The weekly active users surged to nearly 193K at the end of December, indicating a strong finish for the year.
Covet Fashion: Dress Up Game from Crowdstar LLC experienced a steady revenue with a noticeable spike to around $36K in the second week of November. The game's downloads reached their highest point at over 3K in the last week of December, and weekly active users showed a consistent pattern, ending the quarter with about 31K users.
MovieStarPlanet, developed by the German-based MovieStarPlanet, saw its revenue climb to over $14K by the end of December. The game's downloads also increased, concluding the quarter with just over 4K downloads. The weekly active users peaked at nearly 19K in the third week of December.
CRAZY STYLE LTD's Super Stylist Fashion Makeover witnessed a substantial revenue increase, with the last week of December bringing in approximately $9.5K. Downloads for this game showed an upward trend, with the highest at nearly 15K in the final week of December. Active users also grew, reaching around 117K in the same period.
Lastly, Diamond Diaries Saga by UK's own King, presented a modest revenue trend with a peak at about $2.7K in the last week of December. The downloads saw a small rise, with the highest count at 311 in the last week of November, and weekly active users ended the quarter with over 800 users.
For more detailed insights and data, readers can explore the comprehensive analytics on Sensor Tower. The trends observed in these top fashion games on the iOS platform demonstrate the continued interest and spending in this genre, as we look forward to seeing how these apps will perform in the new year.
